Refining the Storyline

The storyline is the result of converting an approved story plan into a slide‑by‑slide flow. Each slide lists the role it plays in the presentation, its title, core message, and the visual assets required.

What to Check on Each Slide

• Slide number and title
• The purpose or core message of the slide
• Summary and supporting explanation
• Recommended visual structure such as charts, comparisons, timelines, etc.
• Required tables or data
• Parts that need evidence and sources
• Current readiness status

Criteria for a Good Storyline

Order of Revisions

1. 1

   Read the overall title first

   Read the slide titles in sequence to confirm that the presentation logic is understandable. If the flow is not visible from the titles alone, adjust the order or the messages.

2. 2

   Find duplicate slides

   Combine slides that repeat the same conclusion in different wording. If the slides have different purposes, make the difference clear in the titles.

3. 3

   Check the placement of conclusions

   In executive, customer, or investor presentations, ensure that the core conclusion does not appear too late. If necessary, place a summary or request slide earlier.

4. 4

   Verify evidence and visual structure

   Look for slides where a chart is suggested but data is missing, or a comparison is suggested but the baseline is unclear. Add material or change the expression.

5. 5

   Send revision requests

   Specify the target slides, the desired changes, and what should be retained. For example, “Combine slides 4 and 5 but keep the customer interview numbers and release schedule.”

6. 6

   Proceed to the next step

   Once the slide order and core messages are agreed upon, create the skeleton.

Example Revision Requests

• “Add an executive summary slide after slide 1.”
• “Reduce the market description from three slides to one, and move the customer evidence earlier.”
• “Change slide 6 from a feature list to three benefits the customer gains.”
• “End the final slide with a request for approval and next actions, not a summary.”
• “Replace all slide titles with conclusion‑type sentences instead of descriptive nouns.”

Before Finalizing the Storyline

• Verify that all key figures have real data.
• Ensure that evidence presented only as images is readable.
• If the material is externally shared, remove internal code names and customer real names.
• Distinguish content that should be moved to an appendix.
• Keep only the necessary discussion on style or color, and do not mix it with structural approval.